Our Mission

Perfect Fit is a menstrual health start-up based in Bali and East Nusa Tenggara, Indonesia who believes that everyone deserves access to safe, comfortable and affordable menstrual products and education.

We began as a social project in Ruteng & Labuan Bajo and now committed to creating a world where women can live their best lives, free from the burden of period poverty. Thatโ€™s why weโ€™re working hard to create an inclusive business with the most innovative products and 1-for-1 business model.ย 

Our mission is to support every woman on the planet to be able to achieve their greatest potential, free from stigma, discrimination and inequality. Because period should just be an end of sentence, not a limit to achieve our dreams.

Meet Our Co-Founders

Hey, I am Riesa Putri (Icha), Co-Founder & COO and I am Tungga Dewi, Co-Founder & CEO.

We used to think menstruation did not matters either.

Until we learned that 95% of women in Indonesia have to use disposable pads (pembalut sekali pakai) due to limited options. Disposable pad is bulky, contains lots of chlorine and takes 500 years to degrade on Earth. How come not many options for women?

Because menstruation is taboos, so not many innovative products created. Thatโ€™s why we are here to make a difference for women and girls!

We are on a mission to bring innovative menstrual products & create social change on reproductive health to empower more women and girls!

On February 2022, Perfect Fit signed the commitment to implement the Women's Empowerment Principles (WEPs) by UN Global Compact and UN Women to our business.

Our Partners & Supporters

  • “Perfect Fit has been one of the leading projects at Kopernik. We fully support the spin-off as an enterprise now to continue to expand its impacts in the future.”

    Toshi Nakamura, Co-Founder & CEO of Kopernik
  • “Perfect Fit is an incredible business because it seeks to empower women across the supply chain as a women-led business, predominantly employing women, and serving women's unmet health needs.”

    Milena Bacalja Perianes, Co-Founder & Managing Partner at Madami
  • “Simavi has been supporting Perfect Fit since 2017. We believe Perfect Fit will reach more impacts for women and girls, the environment, and our local economy with their products and education!”

    Angelina Yusridar Mustafa, Program Coordinator & Partnership Development at Simavi
  • “I love what Perfect Fit does. Their period underwear is next level. It is exciting to distribute their products to our midwives and see smart young Indonesian women forging ahead with ethical businesses!”

    Robin Lim, Midwive & Founder of Bumi Sehat Foundation, the 2011 CNN Hero of the Year