Perfect Fit is a menstrual health start-up based in Bali and East Nusa Tenggara, Indonesia who believes that everyone deserves access to safe, comfortable and affordable menstrual products and education.

We began as a social project in Ruteng & Labuan Bajo and now committed to creating a world where women can live their best lives, free from the burden of period poverty. That’s why we’re working hard to create an inclusive business with the most innovative products and 1-for-1 business model. 

Our mission is to support every woman on the planet to be able to achieve their greatest potential, free from stigma, discrimination and inequality. Because period should just be an end of sentence, not a limit to achieve our dreams.

Hey, I am Riesa Putri (Icha), Co-Founder & COO and I am Tungga Dewi, Co-Founder & CEO.

We used to think menstruation did not matters either.

Until we learned that 95% of women in Indonesia have to use disposable pads (pembalut sekali pakai) due to limited options. Disposable pad is bulky, contains lots of chlorine and takes 500 years to degrade on Earth. How come not many options for women?

Because menstruation is taboos, so not many innovative products created. That’s why we are here to make a difference for women and girls!

We are on a mission to bring innovative menstrual products & create social change on reproductive health to empower more women and girls!

On February 2022, Perfect Fit signed the commitment to implement the Women's Empowerment Principles (WEPs) by UN Global Compact and UN Women to our business.